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Even the most innovative of ideas is no guarantee of success in the market. Countless companies and inventors have fallen afoul of this fact, launching "sure thing" products to a tepid, underwhelming reception. In fact, even the most attractive and valuable of products benefit, in the long run, from a strong, well-founded product development strategy.
This fact is probably most obvious in the medical field. Inventions there require not only the wherewithal to see them through to production, but also the commitment to undergo the necessary testing and regulatory scrutiny. Without proper project risk management, failures at any step of the way can doom an entire product launch, costing millions of dollars or more for nothing in the way of returns.
Avoiding such fates means anticipating the things that can go wrong and coming up with ways, beforehand, to deal with them. Surprisingly to many people who do not work in the relevant industries, this kind of foresight and planning can actually be fairly rare. Too many companies and individuals, it turns out, become overly enamored with the quality of the product or invention in question, pushing forward without making an honest survey of the risks and dangers that are to come.
For this reason, it can often be valuable to defer to those who specialize in such matters. Bringing in an outside consultant, even if for just a short while, can often produce the kind of perspective that can help companies avoid these traps. Someone who works, day in and day out, at unearthing the pitfalls that the future can bring is typically far more capable of doing so than those who rarely look into such matters. Couple that with the objectivity that an outside consultant will naturally possess, and these viewpoints can be even more valuable than many would suppose.
Instead of passively succumbing to the problems that inevitably crop up over the course of a product development cycle, then, it makes much more sense to actively seek them out and defeat them. Companies that take this approach, history proves, are far more likely to realize the potential of their inventions and innovations, instead of becoming simply another sad story for others to learn from.
